Why Now Is a Good Time to Launch a Coffee Roastery in Uzbekistan
Uzbekistan’s coffee market is at a rare stage of development: demand is already growing, while the local roasting segment is still far from saturated. This creates opportunities for coffee shops, HoReCa businesses, vending operators, and companies looking to launch their own coffee brands.
According to publicly available estimates, coffee consumption in the country could increase from 6,000 tonnes in 2023 to 7,740 tonnes by 2028. Since 2020, demand has grown by an average of 8.5% per year. For a country where tea has traditionally been the dominant beverage, this represents a noticeable shift in consumer habits.
The market is growing, while the infrastructure is still developing
New coffee shops are opening across Uzbekistan, the coffee-to-go segment is expanding, and demand for whole-bean coffee is increasing. At the same time, the supply of high-quality freshly roasted coffee is still taking shape.
In mature markets, new roasters have to compete with many established players. In Uzbekistan, there is still an opportunity to secure a market position before the industry becomes crowded and highly competitive.
Consumers are ready to pay for quality
The growth of the coffee category is driven by more than the popularity of coffee shops. Household incomes and urban consumption are also increasing. According to national statistics, the average nominal salary in 2025 reached UZS 6.3767 million, which was 18.9% higher than the previous year.
The audience willing to choose more than the cheapest option is gradually expanding. Consumers are increasingly looking for freshly roasted coffee with a clear flavour profile, consistent quality, and reliable service.
Tourism is raising expectations for coffee quality
In 2025, Uzbekistan welcomed 11.7 million international tourists, 46.8% more than the previous year. The target for 2026 is approximately 12 million visitors.
Tourists expect consistent espresso, high-quality cappuccino, and fresh coffee in hotels, restaurants, airports, and coffee shops. As a result, HoReCa businesses increasingly need more than just coffee on the menu—they need a consistently high-quality product.
For local roasters, this creates a clear B2B opportunity: supplying coffee shops, restaurants, hotels, vending operators, and corporate clients.
The mid-market segment is becoming the main opportunity
The market is still largely divided between affordable instant coffee and expensive coffee-shop drinks. A promising mid-market segment is now emerging between these two extremes: high-quality whole-bean coffee at an accessible price.
These businesses often need reliable commercial coffees rather than rare specialty lots. Brazilian and Vietnamese coffees, as well as Arabica–Robusta blends, can provide a familiar taste, consistent body, and predictable costs.
Local roasting can meet this demand by offering fresh coffee, customised roast profiles, flexible volumes, and a faster response to changing customer needs.
Local roasting gives businesses greater control
An in-house roastery can operate as an independent business or become a new direction for an existing company.
Roasting also allows companies to produce coffee for retail, marketplaces, and corporate clients, while building the entire journey—from green coffee through roasting and packaging—into a complete local brand.
The main revenue channels are:
- own cafés;
- HoReCa supply;
- retail coffee packs;
- B2B supply for offices, hotels, and restaurants;
- contract roasting for other brands.
Why a professional launch matters
Launching a roastery involves much more than purchasing a roaster. Mistakes at the beginning can result in unnecessary expenses, inconsistent quality, and a weak business model.
Before launching, a company needs to define:
- the project format and target segment;
- production volume;
- sales model;
- equipment;
- green coffee supply;
- roast profiles;
- quality control;
- packaging and positioning;
- the economics of the finished product.
A successful launch requires a complete system: a roaster, green coffee, roast profiles, quality control, sales channels, and packaging. Professional consulting helps bring these elements together into a viable business model.
How Green Coffee Hub supports roastery launches
Green Coffee Hub is more than a green coffee supplier. We help companies launch their own roasting operations and develop existing coffee businesses.
We can help define the right format, select equipment, calculate production needs, choose green coffee, conduct test roasts and cuppings, and build a suitable product range.
This expertise can support coffee shops, HoReCa businesses, vending operators, new coffee brands, and existing roasters.
Coffee demand in Uzbekistan is already growing, while the number of professional market players remains limited. Launching a roastery today is therefore an opportunity to secure a position in an industry entering a new stage of development.
